four-i Newsletter Issue 432

Top Gun. It’s a contender for “Cheesiest film of the 80’s” – and there’s serious competition to the original Top Gun for that accolade. I doubt however, that any film in this decade will get anywhere close to Top Gun:Maverick – it’s like a strong emmental on top of a burger, a runny brie with […]

four-i Newsletter Issue 431

A single strategy. We took Alistair Campbell’s process from his book ‘Winners’ and added to it to create our POST model: Purpose Objective Strategy Tactics Note that only Tactics are pluralised – we believe there should only be one Purpose, one Objective, and one Strategy. Right now, we’re seeing a lot of businesses confusing Strategy […]

four-i Newsletter Issue 430

O v XO. “Vin ordinaire” is one of Mum’s favourite expressions to express mild disapproval, (she has far worse for when she’s properly upset!) – it’s profound as we largely recognise that average just isn’t good enough, which confounds the ordinary who often believe they’re doing a good job when merely delivering satisfactorily. “That’ll do, […]

four-i Newsletter Issue 429

The Rule of 3. What do Murray Walker, Steve Jobs, and Martin Luther King all have in common? Last week, our Future Leaders Group, (comprising 50 up and coming superstars), attended the first of a three part masterclass series on presentation skills. Our first expert, former journalist and newsreader, Arti Halai, shared her top tips […]

four-i Newsletter Issue 428

Not for Profit. Last week, at one of our Leadership Group* meetings, a member posed a question about a new service she was considering introducing. Using our tried and tested diagnostic process, it became very clear that this new initiative would require: Significant capital Considerable executive time, in particular identifying and recruiting the right leader […]

four-i Newsletter Issue 427

FBI Revisited. We developed the “Fantastic Big Idea” (FBI) concept over two decades ago, and it’s become a staple tool for our members to help them really get to grips with their purpose and how to make sure it properly connects their team and customers. It also serves to highlight how a brand is built […]

four-i Newsletter Issue 426

A New Dawn. Whilst others referred to the pandemic period as “The New Normal”, I refused to accept that was the case, and instead labelled it: “The Awkward Bit in the Middle” (between the Old and the Next Normal). Now though, I feel it’s the time of a New Dawn; for three main reasons. 1. […]

four-i Newsletter Issue 425

Rust-out. I take my own medicine. Each month, I meet with several business owners in a Group that’s chaired and facilitated on a similar basis to Property Academy Leadership Groups. One of the members, Angela Hunt, is a former nurse who runs a business in the healthcare sector. Of all the people I know, her […]

four-i Newsletter Issue 424

Humble, Hungry and Curious. I’m grateful to Michael Nettleton, (long time Property Academy member, MD of Nock Deighton estate agency, and founder of Agent Response PropTech), for sharing with me another interpretation of the Four Rooms model I discussed in last week’s four-i. I’ve adapted it further, (as left), to make the point of how […]

four-i Newsletter Issue 423

House of Change Revisited. The ‘Four Rooms of Change’ model was created 50 years ago by Claes Janssen. I’ve used it many times when coaching business leaders, and would like to share my latest iteration. Janssen’s model is simple: individually (and collectively as a business); you are always in one of four rooms: 1 Room […]