The 4 marketing strategies

fouri 411 Mkg Strtegies Article

The book “On War” by Prussian General, Carl von Clausewitz, published in 1832, suggested there are four main strategies when it comes to warfare. In 1986, Al Ries and Jack Trout, took these and applied them to marketing in their book, “Marketing Warfare”. Recently, I’ve observed a number of businesses deploying excellent tactics but not […]

Quiet leadership.

fouri 410 Quiet Leadership Article

In a letter dated April,1887, John Dalberg-Acton, 1st Baron Acton, described his concerns about the church and the monarchy: “Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men, even when they exercise influence and not authority, still more when you superadd the tendency or the certainty of corruption […]

Wizard or Prophet?

fouri 409 WizardProhpet Article

Seth Godin recommended reading ‘The Wizard and the Prophet’ by Charles C Mann. It’s the tale of two men: William Vogt (Prophet) and Norman Borlaug (Wizard) and how their polar opposite views of the world influence the choices we must make today to impact the four huge challenges we face: food, water, energy and climate […]

Habit #1

fouri 408 Habit Article

I have a ritual to conclude my annual planning process. After working on my various business plans, personal finances, holidays, family and social goals, fitness plan, personal development and other targets, I review it all and seek a single word to summarise the direction I’m heading in. I do this as it enables me to […]


fouri 407 Hangout Article

In the last month, I’ve delivered 18 hours of presentations to full members of the property portal, On the Market. The sessions covered all the main learnings from 20+ years of coaching business owners and senior directors. The content has been inspired and influenced by some great people: Jim Collins Stephen R Covey Stephen MR […]

Are restrictive covenants worth the paper they are written on?

This is a question I addressed during my #Property Academy HR Clinic in May 2021. It arises from a common misconception that they are unenforceable.  In fact, legal commentary currently suggests that these types of restrictions are increasingly being upheld. The reality is that many organisations attempt, often successfully, to enforce restrictive covenants but because […]

Covid Lesson #32 (Response-Able)

fouri 406 Covid Lesson Article

Everyone has been affected to one degree or another. Of course, if you’ve lost a loved one, had a business fail, or had some other truly awful experience, then it’s understandable that your response will be very different to those who’ve swerved the serious symptoms of the virus or only been inconvenienced, ie 90%+ of […]

Digital location

fouri 405 DigitalLocation Article

Most businesses have always been based in physical buildings. Indeed, it’s a legal requirement for a limited company to have a registered office, a place where notices, etc. can be served. But for a decade or longer, and of course now massively accelerated by the pandemic, many people work remotely. Up to now the focus […]

Mental or Emotional?

fouri 404 MentalEmotional Article

Josh Phegan posed an interesting question to our Future Leaders Group last week – he asked, “When someone says they’re experiencing mental health issues, could it in fact be emotional issues?” “Semantics” some of you might be thinking but let’s consult the dictionary to settle that: Mental 1. Relating to the mind ‘mental faculties’ 2. […]

For or Against?

fouri 403 For Against Article

For a quarter of a century, Gallup has carried out research into employee engagement. Their global survey measures many aspects of work as seen through the eyes of employees and covers all sectors. The answers to the 12 questions Gallup have consistently asked, reveal whether an employee is: A. Engaged B. Not Engaged C. Actively […]