How dare you?*
That was my response to an email from “Tom” (complete with a calendar invitation that went straight into my diary), someone I’ve never spoken with or emailed before, who was wanting to meet to discuss SEO and “mistakes” on my website.
That same day I attended a talk hosted by Hannah Stringer, Marketing Director at Moneypenny, with Canberk Beker, (LinkedIn guru, advisor to Microsoft, and founder of ROASTed), who confirmed what most of us intuitively know, and yet so many choose to ignore.
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