It’s almost 40 years since Al Ries and Jack Trout wrote ‘Marketing Warfare’ (MW) which itself is based on a book written almost 200 years ago by a Prussian General, Karl von Clausewitz, titled ‘On War’.
Both books have made it to the “important shelf” which is my library’s equivalent of the home screen on your mobile.
That’s because despite their age, the lessons are timeless and seem to be impermeable to change.
There’s one chapter in MW which I’ve just reread for the hundredth time at least, and suggest you might benefit from studying it too.
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