Take a chair.

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I’ve been fortunate to have seen Gary Hamel (London Business School) half a dozen times and to also have lunch with him and have the opportunity to question one of the best business brains alive today. Last week I saw him being interviewed and as always, his insight and key message was so on point. […]

Fergie Time.

fouri 352 fergie time article

Marcus Child coaches international athletes, top football teams, world leading rock climbers, CEOs, business leaders, patients with a terminal condition and many more groups of people. His messages transcend age, gender, position – they are truly universal. Last week he spoke with Property Academy members and discussed his latest work: “The 5 Leader Superpowers (to […]

Guiding Principles

fouri 351 guiding principles article

Understandably there’s been a lot of time and effort invested in changing business models, systems, processes, people, marketing… pretty much everything, as a consequence of the pandemic. This will continue as the next normal becomes clearer and closer – (we’re not there yet, we’re still in the awkward bit in the middle) – but whatever […]

Successful Journey.

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Three weeks ago Sarah and I drove around the country delivering trophies to the overall winners of the Best Estate Agent Guide Awards and the Best EA Supplier Guide Awards. Our journey started in Harrogate and took in Macclesfield, Peterborough, Cambridge, Southampton and Winchester. After a long week, we arrived into Winchester at lunchtime. I […]

The Perfect Pitch.

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Life’s a Pitch. Consciously or otherwise we pitch every day, frequently many times. Some people appear to be naturally brilliant at it whilst others struggle. I suggest it’s not a talent anyone is born with but simply down to using a proven process and then perfecting it by applying over and over again. Here’s one […]

The Absence of Certainty.

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I had a chat with Tony, my 92 year old Stepfather last week and when I asked him how he was doing he replied: “I’m bored of all this now. It’s the lack of an end date that’s so frustrating.” My first thought was his response could have come straight from the twitter account, @soverybritish […]

Marketing Warfare

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In conversation with Ben Brain of Hannells last week I recalled a book I first read 30 years ago: ‘Marketing Warfare’ by Al Ries and Jack Trout. For certain it didn’t win any prizes for the quality of writing but the content, primarily based on Carl von Clausewitz (my favourite Prussian General) book ‘On War’ […]

What would you do if you knew you would fail?

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Seth Godin posed this question at the EA Masters. It reminded me of the dilemma we faced when deciding what to do with the event when the pandemic hit and we went into lockdown. In simple terms there were four options: 1. Cancel the event and resurrect in 2021 2. Carry on with preparation for […]

Lists & Awards.

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Last week, Simon Bradbury of Thomas Morris Estate Agents, put me at the top of his list of influencers as published in Property Industry Eye. I have no doubt many will disagree with his selection and in particular putting me at number one, indeed several of the usual anonymous posters on the site expressed as […]

Lessons from the SAS.

fouri 344 SAS Article

Our roster of speakers and trusted advisors has been built over 20 years to now be an unrivalled source of four-i, (Information, Insight, Ideas and Inspiration). Take last week for example when our members had the opportunity to have an hour in the company of Floyd Woodrow. Floyd was a soldier in the Parachute Regiment. […]