It’s almost 40 years since Al Ries and Jack Trout wrote ‘Marketing Warfare’ (MW) which itself is based on a book written almost 200 years ago by a Prussian General, Karl von Clausewitz, titled ‘On War’. Both books have made it to the “important shelf” which is my library’s equivalent of the home screen on […]

How dare you?* That was my response to an email from “Tom” (complete with a calendar invitation that went straight into my diary), someone I’ve never spoken with or emailed before, who was wanting to meet to discuss SEO and “mistakes” on my website. That same day I attended a talk hosted by Hannah Stringer, […]

Just about everyone has a plan for this year. It might not be complete, it might not be written down, it might not have been shared with anyone else, but I’ll wager every one of us has one. So, how’s it going? Are you on track? Ahead? Behind? Not even started? I’ll make you another […]

I’ve been called many things over the years, but “Rockstar” is a new one, (and yes of course I like it!) This moniker has been bestowed by Myzone – the fitness tracking company – and is the latest rung on their ladder which started with Iron, and then led to Bronze, Silver, Gold, Platinum, Diamond, […]

In approximately the 5th century BC, Sun Tzu wrote ‘The Art of War’, and one of the gems that’s still relevant today is his famous line: “Every battle is won before it is fought.” The most common use of this quote is to highlight the need for planning and preparation, however there’s another application of […]

Shortly after the publication of his bestselling book, ‘Influence – Science & Practice’, Professor Robert Cialdini’s team asked us to help translate his “Principles of Persuasion” into a training programme for business. Working directly with Bob and his team, we gained insights into how to leverage the likelihood of someone responding positively, and more to […]

Many of you will be heading off to the gym with renewed motivation based on your new year resolutions. However, if you’ve not been for a while, you might find the dynamic different to how you remember. Although it was a pre-pandemic trend, another example of Covid19 accelerating everything is how those who WFH regularly […]

I advocate starting your planning process by using the POST model we developed some years ago (building on the work by Alistair Campbell). Purpose – your why? Objective – your desired result Strategy – how you will achieve your desired result Tactics – unlike the above, where you should only have one, you can have […]

We’re aware that most artists sign their paintings. Authors often have book signings. We might have heard about the Rolls Royce engineers who used to sign each engine they built. But for the most part, work is largely completed anonymously. Which is a shame. To read the rest of this newsletter please click here. https://propertyacademy.co.uk/four-i-newsletter-issue-549Join […]

The Jaguar brand has received more attention and media coverage in the last few weeks than it managed in total over the last decade. It seems that nearly everyone has an opinion, albeit most not favourable, regarding the new look, logo, dropping the “growler”, and adoption of a woke position. But as is more often […]