By David Abbott. I have written before about discounting. Generally, I’m not a fan, I think it is overused. It becomes habit forming. Teams start to think the only way they can win a deal is to discount, and go into any negotiation with that in mind. Every time a consumer goods company wants to […]
The inaugural flights of the Spitfire and Concorde were just 12,050 days apart. It was only another 140 days until we landed on the moon. From JFK’s stated ambition, “We choose to go to the moon” and it being achieved, took just 6 years and 10 months. Nowadays it feels that major advancements, and minor […]
Philip Hesketh is a regular speaker at Property Academy Leadership Group meetings. Having built an advertising agency to £48million annual billings, and then to become a world leading authority on persuasion and influence, his talks are highly relevant, and his ideas immediately implementable. He’s delivered 23 different presentations for us, and whilst there are common […]
The BBC reported last week of a challenge to Einstein’s theory of the Universe. Professor Ofer Lahav, from University College London, said “It’s a dramatic moment…we may be witnessing a paradigm shift in our understanding of the Universe.” In simple (far too simple!) terms, Einstein, and subsequently several other leading scientists, believed that after the […]
Travelling to Venice for a weekend break via Manchester airport, I was staggered at the processes necessary, just to get to the aeroplane. There’s a myriad of car parking options. Three terminals, none of which have clearly visible signs as to which airlines operate from each. Bewildering cattle lines to drop bags off. One human […]
Roger Martin-Fagg, the outstanding behavioural economist who has worked with Property Academy members for over two decades now, made a point on our most recent quarterly economic update that “people save because of fear.” Now I’m sure there are other reasons too, such as for a holiday, or a deposit to buy a home, but […]
When you interview someone for a job, more often than not, you see them at their very best, (or at least how the candidate believes is their very best). They turn up looking clean and smart, with polished shoes. Unfortunately, with far too many people, it goes downhill from that point. They have off days, […]
It’s a very exciting day. My new circular bookcase contraption has arrived, which when assembled will enable me to access 245 books without leaving my desk. Immediately my “important shelf” is 3X the size it was before, and at the same time I can return books from my bedroom, sitting room, dining room – make […]
It’s almost 40 years since Al Ries and Jack Trout wrote ‘Marketing Warfare’ (MW) which itself is based on a book written almost 200 years ago by a Prussian General, Karl von Clausewitz, titled ‘On War’. Both books have made it to the “important shelf” which is my library’s equivalent of the home screen on […]
How dare you?* That was my response to an email from “Tom” (complete with a calendar invitation that went straight into my diary), someone I’ve never spoken with or emailed before, who was wanting to meet to discuss SEO and “mistakes” on my website. That same day I attended a talk hosted by Hannah Stringer, […]