The FBI.

fouri 389 FBI Article

I created this model almost 20 years ago to explain why most marketing communications fail. You see, for years people have believed that you can influence through external communications – which of course you can – but only if what you’re seeking to promote or change is appealing to the audience. Great external communications might […]


fouri 388 Yes Article

We’ve met some truly inspirational people over two decades of producing events: Paula Radcliffe, Dame Kelly Holmes, Katie Piper…are just three that immediately come to mind, but right up there is a young man who you probably haven’t heard of, and yet despite relative anonymity, delivered a presentation at our All Members event two weeks ago, […]

From Great to Greater.

fouri 387 GreattoGreater Article

Twenty One years ago I had the incredibly good fortune to meet, and be coached by, Dr Stephen R Covey, author of ‘The Seven Habits of Highly Effective People’. Without any doubt, his influence has been the guiding force in my life. Then, two years ago, at WOBI London 2019, I met his son, Stephen […]

Who to trust?

fouri 386 WhoToTrust Article

Stephen M.R. Covey* is our headline speaker at EA Masters and he’s also speaking live with our members this Thursday, 29th July, at our ‘All Members Conference’. In his book, ‘The Speed of Trust – The One Thing that Changes Everything’ he highlights the typical issues people bring to his attention: “I feel like my […]

Levelling Up.

fouri 385 Levelling Up Article2

Last week, the Prime Minister gave a speech saying it’s essential the whole of the UK is levelled up, and regardless of your political view, I can’t imagine anyone would argue with that. If Britain is to be Great again, it requires the whole country to prosper, not just a select few. I was reminded of an […]

Winners or Losers?

fouri 384 IWinner Loser Article

Who were the winners? England or Italy? Could it be that the winners are actually the losers? Might the losers have actually won in the long run? In the poem “IF”, Kipling wrote: “If you can meet with Triumph and Disaster And treat those two imposters just the same…” I think it goes further than […]

The Ingredients for Change.

fouri 383 Ingredients for Change Article

I’m grateful to my very good friend and business coach, Bob Battye, for sharing with me the 5 key ingredients that are essential for change. Before you click on the link, take a moment to consider what you believe they are. To read the rest of this newsletter click here. Join over 6,000 property professionals, […]


Four i 382 Connections Article

Whilst I love a lot of tech, for me there are some things I prefer that are old school. Books rather than a kindle for example, and definitely notebooks over a tablet. A key reason is the joy of rediscovery – opening a notebook from almost a decade ago and randomly being reminded of insights […]

Take a Stand.

Four i 381 Stand Article

Speaking to our members last week, marketing guru Grant Leboff stated: “You cannot have a brand that stands for nothing and is attractive.” Think about the brands that really stand out from the pack, not only in their sector but across all industries: here’s 10 on my list (feel free to add your own) Apple […]


Four i 380 Free Article

I’m not a fan of free stuff, never have been. When I see the word I’m instantly on alert, suspicious as to what the catch will be. However, in this ever changing world we live in, “FREE” has become an expectation for many things and for many people. I recently realised that I needed to […]