I advocate starting your planning process by using the POST model we developed some years ago (building on the work by Alistair Campbell).
Purpose – your why?
Objective – your desired result
Strategy – how you will achieve your desired result
Tactics – unlike the above, where you should only have one, you can have as many as you want or need.
I recently read some wise words from William Rothschild which include two simple questions to help you define your Objective and Strategy:
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