Voluntary, Active, Public. Shortly after the publication of his bestselling book, ‘Influence – Science & Practice’, Professor Robert Cialdini’s team asked us to help translate his “Principles of Persuasion” into a training programme for business. Working directly with Bob and his team, we gained insights into how to leverage the likelihood of someone responding positively, […]

The smallest viable audience opportunity. Many of you will be heading off to the gym with renewed motivation based on your new year resolutions. However, if you’ve not been for a while, you might find the dynamic different to how you remember. Although it was a pre-pandemic trend, another example of Covid19 accelerating everything is […]

POST revisited. I advocate starting your planning process by using the POST model we developed some years ago (building on the work by Alistair Campbell). Purpose – your why? Objective – your desired result Strategy – how you will achieve your desired result Tactics – unlike the above, where you should only have one, you […]

Sign your work. We’re aware that most artists sign their paintings. Authors often have book signings. We might have heard about the Rolls Royce engineers who used to sign each engine they built. But for the most part, work is largely completed anonymously. Which is a shame. We live in an old house. The original […]

Icing on the cake. The Jaguar brand has received more attention and media coverage in the last few weeks than it managed in total over the last decade. It seems that nearly everyone has an opinion, albeit most not favourable, regarding the new look, logo, dropping the “growler”, and adoption of a woke position. But […]

The price is right. There’s a supermarket in Notting Hill that collaborates with a nearby restaurant to create “Tuna Fight Club” and charges £195 per ticket for a meal and a single drink. A brand new Porsche 911 Turbo S will cost you at least £150,000. Alternatively, you can get a refitted 40 year old […]

“I know you”. David Thomas, former Halifax firefighter who went on to become the Guinness World Record holder for memory, a guest on Oprah, and a competitive bodybuilder, has now got “Mr Beast” in his sights (he’s the most successful YouTuber), and whilst others will say: “Impossible, you can’t top the Beast”, if anyone can, […]

Reflect and Renew. Speaking at EA Masters last week, former special forces veteran, Jason “Foxy” Fox, shared his personal story of being medically discharged from the SBS as he was suffering with PTSD, and how this led to a downward spiral that caused him to contemplate taking his own life. Alex Jones from BBC’s The […]

We shall not cease from exploration. Tomorrow, 5th November 2024, we’re hosting EA Masters at London Evolution. Over the last 22 years of producing the estate agency event of the year, all but one thing has changed. EA Masters now includes roadshows as well as the main event tomorrow, and over 1,400 will attend. We […]

Short v long term. Most companies have budgets, targets, and goals. These are often set in October and November for the next year ahead. But is this the best way of doing it? Working with Property Academy’s Elite Forum members, we’ve developed the “Summit Plan” approach. The idea is to have a five year view: […]