It’s highly likely that a significant number of the 6,487 subscribers to four-i won’t read this.
So I could get upset that the email we take time to write, craft, produce and send out every Monday at 7am, (week in, week out, for almost a decade now), will end up in junk or people will just delete it as they’re too busy.
And I know, because dozens have told me, that people have a special folder for four-i, which they like to visit every so often – but how often? (If you’re one of these lovely people, are you reading this?)
So why do we bother?
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