Last week our Future Leader Group  learned how to tell stories.

They were coached by former BBC journalist and expert storyteller, Steve Rawling, who covered many stories in his 20 year career, from the frivolous to the most harrowing, (for example, Steve interviewed hundreds of family members who lost a loved one, murdered by Harold Shipman).

He highlighted how most business conversations have three parts:

  1. You
  2. The Customer
  3. The Products/Services

Each of the three need to be covered – You need to learn about the customer. The customer wants to know about you and the products and services you offer. But more often than not, the vast majority of business communications get it fundamentally wrong – and as our Future leaders learned, it’s so easy to get it right.

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