David Kean, bestselling author of ‘Pitching to Win’ and ‘How Not to Come Second’ built his reputation over many years as Campaign magazine’s “most valuable new business operator.” In simple terms, if you were in marketing and had a big pitch that you desperately wanted to win, then David was your man for the job.
He generated over $1Billion of new business income in his career.
Now David speaks with audiences all over the world about new business and he will often ask this question:
‘What’s pitching all about?’
Typically he receives an avalanche of answers such as:
1. To show our skills
2. To give the client the answer
3. To demonstrate our talent
4. To demonstrate our experience
5. To crack the problem
6. To showcase our product/service
7. To get the client to like us
But these answers are all wrong. Pitching is really only about one thing.
To read the rest of this newsletter click here.
Join over 6,000 property professionals, including leading estate and letting agents and receive information, insight, ideas and inspiration (four-i) from top estate agency coach Peter Knight, straight to your inbox every Monday. Join now
Find out more about Property Academy and the services we provide here.
Agree or disagree with the views expressed in this newsletter? Share the article and your views on social media today.