four-i Newsletter Issue 506

What’s your reason? Here’s a selection of reasons I’ve heard as to why people missed their goals this year: War in Ukraine War in Palestine/Israel Aftermath of Truss mini-budget Lingering effects of Brexit Cost of living (“crisis”) Energy prices House prices Inflation Politics (instability, incompetence, etc.) “Crazy” competitor tactics Supply chain holdups Lack of talent […]

four-i Newsletter Issue 505

What, not how You can definitely conclude that former Royal Engineers officer Nick Francis has had a diverse career. He was awarded the “Operational Engineering Award” for his design and construction of emergency Ebola hospitals in Sierra Leone, and his innovative designs for emergency flood defences saved the town of Romsey from catastrophic flooding. As […]

four-i Newsletter Issue 504

8 words In his bestselling book ‘Purple Cow’, Seth Godin makes a point every leader would do well to properly consider: “If you can’t state your position in eight words, you don’t have a position.” Of course, brevity isn’t the only thing required, these eight words must do three things: Be relevant to the audience […]

four-i Newsletter Issue 503

Similarity Grab a piece of paper and create four columns. In the first column write down every reason why a client should select you. Make sure you include the way you deliver the service as well as the products/services. Include price, payment terms, warranties and anything else financial. Add the personal touches, the things your […]

four-i Newsletter Issue 502

The Petraeus 4 In General David Petraeus and Andrew Roberts incredibly well researched book, ‘Conflict – The Evolution of Warfare from 1945 to Ukraine’, the authors state that successful strategic leadership can transform even the most seriously disadvantageous situations for the better; however, when it fails, it can turn likely victory into certain defeat. They contest, […]

four-i Newsletter Issue 501

Data or Gut? I was at a League 2 football game recently and just prior to the match starting, asked someone in our group, (who knows far more about this division than I will ever do), what the capacity of the ground is. “27,000” he replied. I turned to him, (thinking he was winding me […]

four-i Newsletter Issue 500

Jazzing things up. Dave Brubeck Quartet Leading a business is often compared to being the conductor of an orchestra. You need to be one step ahead all the time, making sure that every part of the organisation knows what to do, when, and how. Whilst this analogy has been helpful, I feel it’s outdated for […]

four-i Newsletter Issue 499

Superman & Lisbeth Salander. What do the following all have in common? Anne Shirley Batman Carrie Willow David Copperfield Estella Havisham Frodo Baggins Gideon Smeed Han Solo James Bond Klaus Baudelaire Lisbeth Salander Mary Lennox Nell Trent Oliver Twist Pippi Longstocking Robin Superman Tom Hagan Violet Baudelaire Wolverine Yuri Zhivago And also: Aristotle Beethoven Cate […]

four-i Newsletter Issue 498

Thriving in Uncertainty. We asked twenty of the very best estate agents in the country what actions they were currently taking in this period of uncertainty. The topics covered include business generation, marketing communications, cash flow management, KPIs, AI, automation, innovation, people and much more. Their answers have been collated and will be published in […]

four-i Newsletter Issue 497

Dreams. Mike Clare founded Dreams with £20,000, and twenty years later sold it for £222million. He will share how he built his business to be the biggest in its sector at EA Masters* on 7th November, and his fascinating lessons are applicable to all businesses. Take this very simple one for example. “For every ten […]