When you reduce your price and still offer the same product or service, it’s not negotiating, it’s discounting.

Now the main reasons why discounts are given is for volume, (sometimes this can make sense), to generate new business, (normally a discounted offer for a trial period), or the asking price is not appropriate in the first place and the expectancy is that an offer will be made, (and what does that say about the company, as in essence it overcharges the unwary?)

But the fact is, many people who discount don’t appreciate just how much it can cost.

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