The book “On War” by Prussian General, Carl von Clausewitz, published in 1832, suggested there are four main strategies when it comes to warfare.

In 1986, Al Ries and Jack Trout, took these and applied them to marketing in their book, “Marketing Warfare”.

Recently, I’ve observed a number of businesses deploying excellent tactics but not getting the results they seek as they’ve adopted the wrong strategy.

Do you know which of the four marketing strategies is right for you?

To read the rest of this newsletter click here.

Join over 6,000 property professionals, including leading estate and letting agents and receive information, insight, ideas and inspiration (four-i) from top estate agency coach Peter Knight, straight to your inbox every Monday. Join now

Find out more about Property Academy and the services we provide here.

Agree or disagree with the views expressed in this newsletter? Share the article and your views on social media today.