The book “On War” by Prussian General, Carl von Clausewitz, published in 1832, suggested there are four main strategies when it comes to warfare.
In 1986, Al Ries and Jack Trout, took these and applied them to marketing in their book, “Marketing Warfare”.
Recently, I’ve observed a number of businesses deploying excellent tactics but not getting the results they seek as they’ve adopted the wrong strategy.
Do you know which of the four marketing strategies is right for you?
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