I’m delivering a webinar for our members this Wednesday that I feel might be the most important of the 100+ hours we’ve already presented. That’s because it will seek to cause a complete review of the culture of each business and the creation of a culture deck.

Why is this so important? Some years ago I adapted a well known quote, (often misattributed to Peter Drucker), that tells you how significant I believe culture to be:

“Culture eats strategy for breakfast…
Culture eats systems for lunch…
Culture eats brand for dinner.”
(Peter Knight)

Every organisation has a culture. The question to ask is whether it’s the right one or not? In the absence of a defined culture the members of an organisation will create one, indeed probably several – one for each department and office.

A large number of the best and most successful businesses in the world have defined their culture into a series of slides known as a “culture deck”. I believe this to be an essential requirement for every company. That’s because each company’s deck will guide their team members in every aspect of their role, show them how to behave and work together and describe in detail how things are done in the organisation.

Our members will get access to this comprehensive programme first but I thought I’d share one aspect with you today.

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