When you reduce your price and still offer the same product or service, it’s not negotiating, it’s discounting.
Now the main reasons why discounts are given is for volume, (sometimes this can make sense), to generate new business, (normally a discounted offer for a trial period), or the asking price is not appropriate in the first place and the expectancy is that an offer will be made, (and what does that say about the company, as in essence it overcharges the unwary?)
But the fact is, many people who discount don’t appreciate just how much it can cost.
To read the rest of this newsletter click here.
Join over 6,000 property professionals, including leading estate and letting agents and receive information, insight, ideas and inspiration (four-i) from top estate agency coach Peter Knight, straight to your inbox every Monday. Join now
Find out more about Property Academy and the services we provide here.
Agree or disagree with the views expressed in this newsletter? Share the article and your views on social media today.