Seth Godin posed this question at the EA Masters. It reminded me of the dilemma we faced when deciding what to do with the event when the pandemic hit and we went into lockdown. In simple terms there were four options:

1. Cancel the event and resurrect in 2021
2. Carry on with preparation for a physical event and hope that by October we could deliver it
3. Change to a zoom type webinar, (in other words a much watered down affair)
4. Go for it. Make the event the biggest and best by every measurement

All four had implications and consequences. So we did an exercise called OCDC that might be helpful for you to use in moments of uncertainty.

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