Peter Drucker is attributed with saying:
“….but the aim of marketing is to make selling superfluous.”
If he’s correct, then could it be that the cost of sales is actually a charge marketing should incur, and if so, then what if that investment was rechanneled into marketing communications in the first place?
In other words, (and to paraphrase Drucker again), “You need sales because your marketing isn’t good enough.”
But what if it was?
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