4i Newsletter Masthead 512

What if your marketing worked?

Four i 512 Drucker

Peter Drucker is attributed with saying:
“….but the aim of marketing is to make selling superfluous.”

If he’s correct, then could it be that the cost of sales is actually a charge marketing should incur, and if so, then what if that investment was rechanneled into marketing communications in the first place?

In other words, (and to paraphrase Drucker again), “You need sales because your marketing isn’t good enough.”

But what if it was?

What could you do if your marketing worked?

What would your innovation look like with extra funds available?
How much better would your customer service experience be?
What would the culture of your company be like if it was primarily focussed on innovation and marketing?

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