More often than not, after being introduced to someone and learning their name, the first question you ask (or are asked) is: “What do you do?”

Conclusive proof, as if this is necessary, that to a great extent our work defines us – or at least many of us allow it to.

On that basis then, what we do is important – not only for others to categorise and segment – but for our own self esteem.

Recent research published by McKinsey highlights yet another gap in our society – this time, one between those in senior, executive roles and the rest of the workforce. With a predicted shortage of talent across many industries being the most significant limiter on growth, many companies have a serious issue to address and one that needs sorting now or you run the risk of losing many of your best people. The bad news is this situation is about to be amplified as we open up into the “Covid-Managed-Period” – the good news is that you can do something about it.

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