My hat is doffed to Seth Godin, who wrote about this in his blog last week, albeit I’ve been banging on about it to Property Academy members for almost two years.

If you, your team or your suppliers, are consistently being required to give extra effort, then that’s a sure sign you’ve got a problem.

Of course, there are occasions when going the extra mile is needed, but the thing is, they should be occasions, the exception, not the norm.

I believe that this is actually a part of a bigger change that we all need to realise is going on.

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