I read a report by McKinsey last week that highlighted how the performance gap between the top and bottom performing corporate businesses is widening. As you can see from the chart taken from their report, it’s actually more of a chasm than a gap.

My sense is that it’s the same picture for SMEs too and the separation between the best companies and the poor performers will get wider still as we continue to navigate through this “awkward bit in the middle” between the old and next normal.

Rather than offer those on the downward path some ideas of how to arrest this trend, instead I’ve got a few suggestions for how the best firms might capitalise further.

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