I’m asked a lot of questions – here’s a selection from the last few weeks:

  • How can I grow market share?
  • What’s the best incentive programme to recruit top performers?
  • How can I increase fees?

They all relate to current business issues, and on first appearance seem highly appropriate to ask, and deserving of a good answer.

But recently, I was reminded of this fifty year old quote from Peter Drucker:

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