I’ve written before of how my former marketing agency was commissioned to create the training materials for Professor Robert Cialdini’s company and delivered all the materials for the “Principles of Persuasion” workshop.

This was significant for me as I got to learn first hand from one of the two world authorities on how to use the 6 key “weapons of influence” in ways that are both ethical and effective.

Last week, on a webinar for the Innovation Collaboration Group, I was asked how to convert more leads to become clients and gave a short summary of the methods Bob taught me. These are perhaps even more important and valuable during this “awkward bit in the middle” between the old and next normal so I hope this refresher is useful.

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