Recently our founder Peter Knight sat down with Christopher Watkin to discuss his view of the UK property industry currently as well as to focus on the upcoming EA Masters 2019 and the Best Estate Agent Guide. The full series can be viewed above or by following this link; the first episode in the series shows Peter explaining how the BEAG is formulated and what it takes to be one of the best!
In order to get into the TOP 3% of Estate Agents in the Country, sales and letting agents are analysed over a 6-8 month period using 18 data points from Rightmove Property Portal:
👉🏻quality of marketing: number & quality of property photos & floorplans
👉🏻how quickly they sell or rent properties (time on market)
👉🏻how many sales go through to completion
👉🏻how many click-throughs go to the full property details
👉🏻how well-priced are the properties
Then each sales or lettings branch is mystery shopped by Property Academy to determine 32 different metrics around 4 key areas:
👉🏻professionalism & courtesy
👉🏻listening & understanding
👉🏻knowledge & information about the property and location
👉🏻responsiveness to our customers
In total over 1,000,000 property listings are analysed and 20,000 mystery shops are carried out to give a final 500 top agencies, who are entered into the BEST ESTATE AGENT GUIDE for FREE. The whole analysis costs £0 to enter, and is completely objective and based on fact.
Find out more about the 2020 BEST ESTATE AGENT GUIDE here
The entire transcript of this KNIGHT vs WATKIN video is linked below: