“Vin ordinaire” is one of Mum’s favourite expressions to express mild disapproval, (she has far worse for when she’s properly upset!) – it’s profound as we largely recognise that average just isn’t good enough, which confounds the ordinary who often believe they’re doing a good job when merely delivering satisfactorily.

“That’ll do, won’t” is a drum I’ve banged for years – and right now I’m developing a model to distinguish the differences between the Ordinary (O) and the Extraordinary (XO) and would welcome your feedback

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