“I’ll do better than that”

Four i 477 Better Article

At our BlueSkyLA event a few weeks ago, we were joined by Matthew Luhn, originally an animator on The Simpsons who went on to create stories and characters for Toy Story, Monsters INC, Up, Ratatouille and many more of our favourite, animated films. In addition to delivering a brilliant workshop on how to tell stories […]

FFS.

Four i 476 FFS Article

Two decades or more ago, back when I used to own a marketing agency, I was sitting in a meeting with a client, and after hearing them drone on for an age as to what they wanted us to include in a new advertising campaign, my frustration bubbled over and I shouted out: FFS! As […]

Megatrends.

Four i 475 Megatrends Article

There are four huge factors that will shape the future of every business: Changing demographic Environment Economic geography AI Broadly, you have two options: Adjust and shape your business to take these four trends into account Allow your business to be shaped out of your control Like me, I’m sure you’ll choose to take charge […]

I’d like to thank…

Four i 474 IdLiketoThank Article

Last week, 24 leading agents and property industry suppliers, from Britain and Australia, gathered together in Los Angeles for the fifth Property Academy BlueSky event. We all experienced and learned so much including: A private tour of the new offices for the Oppenheim Group (Selling Sunset), and a full and frank hour of conversation with […]

Fast.

Four i 473 Fast Article

Before anyone says: “It’s not healthy for many people”, “That’s poor advice for lots of folk”, “You’re not medically qualified” – I know. I’m not reporting on my 2×70 hour fasts for medical reasons. Or even for fat loss, even though I’ve dropped 8.4kg in 7 weeks. No, I want to share what I learned […]

Tom.

Four i 472 Tom Article

Thank you Tom Peters. You taught me: To pursue excellence ALWAYS! If Not Excellence, What? If Not Excellence Now, When? To read the rest of this newsletter please click here. Join over 6,000 property professionals, including leading estate and letting agents and receive information, insight, ideas and inspiration (four-i) from top estate agency coach Peter […]

Latte economics*

Four i 471 LatteEconomics Article

Immediately after the Bank of England raised mortgage rates, the media was dominated by the news, with headlines such as: “Mortgage Warning for Millions” “Mortgage Prisoners Trapped” “Mortgage Storm Clouds” As usual, the reality for many people is somewhat different than the scaremongers would have us believe. To read the rest of this newsletter please […]

Two directions.

Four i 470 TwoDirections Article

By the end of this week all of our Leadership Groups will have met with Colin Maclachlan, the former SAS soldier who you’ve probably seen on several TV programmes about our elite forces. At our meetings, Colin described details of his experiences on tours of Northern Ireland, Afghanistan, Iraq, Sierra Leone, as well as at […]

Sabotage.

Four i 469 Sabotage Article

Amidst vast amounts of rubbish, social media does have some real gems if you follow the right people and mine your curiosity to deeper levels. For example, last week I came across the “Simple Sabotage Field Manual” issued by the Office of Strategic Services, (forerunner of the CIA), on the 17th January 1944. “INTRODUCTION. The […]

Train culture.

Four i 468 Tokyo Article

Returning to Switzerland for the first time since the pandemic, I realised that I’d forgotten how reliable the train system is there. The planned return journey from Zermatt to Zurich airport required 3 trains (Zermatt to Visp, Visp to Berne, Berne to Zurich airport), all with tight connections (the change at Berne was only 8 […]