We welcomed the return of marketing genius Grant Leboff to two of our Leadership Group meetings this month and, as he’s done for a decade or more, we were all caused to be uncomfortable as our beliefs were challenged. Right from the start he posed a great question: “Is it a marketing challenge or a […]
In his excellent book, ‘Business Recoded’, longtime Property Academy speaker Peter Fisk asks a series of questions, (which I’ve added to and adapted), to cause you to note whether your focus is appropriate. Note: These 10 questions might be an uncomfortable exercise for many people, so prepare to be concerned. To read the rest of this […]
At our BlueSkyLA event a few weeks ago, we were joined by Matthew Luhn, originally an animator on The Simpsons who went on to create stories and characters for Toy Story, Monsters INC, Up, Ratatouille and many more of our favourite, animated films. In addition to delivering a brilliant workshop on how to tell stories […]
Two decades or more ago, back when I used to own a marketing agency, I was sitting in a meeting with a client, and after hearing them drone on for an age as to what they wanted us to include in a new advertising campaign, my frustration bubbled over and I shouted out: FFS! As […]
There are four huge factors that will shape the future of every business: Changing demographic Environment Economic geography AI Broadly, you have two options: Adjust and shape your business to take these four trends into account Allow your business to be shaped out of your control Like me, I’m sure you’ll choose to take charge […]
Last week, 24 leading agents and property industry suppliers, from Britain and Australia, gathered together in Los Angeles for the fifth Property Academy BlueSky event. We all experienced and learned so much including: A private tour of the new offices for the Oppenheim Group (Selling Sunset), and a full and frank hour of conversation with […]
Before anyone says: “It’s not healthy for many people”, “That’s poor advice for lots of folk”, “You’re not medically qualified” – I know. I’m not reporting on my 2×70 hour fasts for medical reasons. Or even for fat loss, even though I’ve dropped 8.4kg in 7 weeks. No, I want to share what I learned […]
Thank you Tom Peters. You taught me: To pursue excellence ALWAYS! If Not Excellence, What? If Not Excellence Now, When? To read the rest of this newsletter please click here. Join over 6,000 property professionals, including leading estate and letting agents and receive information, insight, ideas and inspiration (four-i) from top estate agency coach Peter […]
Immediately after the Bank of England raised mortgage rates, the media was dominated by the news, with headlines such as: “Mortgage Warning for Millions” “Mortgage Prisoners Trapped” “Mortgage Storm Clouds” As usual, the reality for many people is somewhat different than the scaremongers would have us believe. To read the rest of this newsletter please […]
By the end of this week all of our Leadership Groups will have met with Colin Maclachlan, the former SAS soldier who you’ve probably seen on several TV programmes about our elite forces. At our meetings, Colin described details of his experiences on tours of Northern Ireland, Afghanistan, Iraq, Sierra Leone, as well as at […]