There are four huge factors that will shape the future of every business:
- Changing demographic
- Environment
- Economic geography
- AI
Broadly, you have two options:
- Adjust and shape your business to take these four trends into account
- Allow your business to be shaped out of your control
Like me, I’m sure you’ll choose to take charge – in which case these are some of the questions you need to be asking of yourself and your team.
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