There are four huge factors that will shape the future of every business:

  • Changing demographic
  • Environment
  • Economic geography
  • AI

Broadly, you have two options:

  • Adjust and shape your business to take these four trends into account
  • Allow your business to be shaped out of your control

Like me, I’m sure you’ll choose to take charge – in which case these are some of the questions you need to be asking of yourself and your team.

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