We welcomed the return of marketing genius Grant Leboff to two of our Leadership Group meetings this month and, as he’s done for a decade or more, we were all caused to be uncomfortable as our beliefs were challenged.

Right from the start he posed a great question:

“Is it a marketing challenge or a sales challenge?”

And when we all considered the one result that would make a significant difference to our respective businesses, and what we each needed to do to achieve it, the answer became very clear.

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