Consciously or not, every decision we make comes with risk.

Whether to continue reading this, and waste three and half minutes, or stop here and miss out on a valuable insight?
Catch the 08.23 and arrive early, or hope that the 08.55 isn’t delayed and have an extra twenty minutes over breakfast with the family?

Is it better to pursue that seemingly huge opportunity, or invest the time, energy, and resources into four smaller projects?

Our lives are full of options, choices, and risk. Yet we tend not to like risk, and seek to mitigate it wherever possible.

Which perhaps accounts for why, for many people, life ends up vanilla, beige, and a bit bland, principally because we tend to stick with the same products and services: our desire for certainty, or at least high probability, overrides our curiosity.

To read the rest of this newsletter please click here.

Join over 6,000 property professionals, including leading estate and letting agents and receive information, insight, ideas and inspiration (four-i) from top estate agency coach Peter Knight, straight to your inbox every Monday. Join now

Find out more about Property Academy and the services we provide here.

Agree or disagree with the views expressed in this newsletter? Share the article and your views on social media today.