Thriving in Uncertainty

Four i 498 TIU Article

We asked twenty of the very best estate agents in the country what actions they were currently taking in this period of uncertainty. The topics covered include business generation, marketing communications, cash flow management, KPIs, AI, automation, innovation, people and much more. Their answers have been collated and will be published in time for EA […]

Dreams.

Four i 497 Dreams Article

Mike Clare founded Dreams with £20,000, and twenty years later sold it for £222million. He will share how he built his business to be the biggest in its sector at EA Masters* on 7th November, and his fascinating lessons are applicable to all businesses. Take this very simple one for example. To read the rest […]

Learn from others

Four i 496 LeaarnfromOthers Article

Everything is connected. To some extent or another all goods and services compete, partner, substitute, enhance, as everyone is after a bigger “share of wallet” . For example, a few years ago we researched the dentistry sector. Our starting point was that dentists compete geographically with each other – and this is the case. But […]

The biggest factor of all

Four i 495 Biggest Article

There’s a lot going on in the world. Here’s a selection, in no order of anything: Ukraine School buildings Strikes Unseasonal weather Global warming Brexit Interest rates Working from home Covid returning Cost of living Mental or emotional health Property prices Global supply chain Cyber security Political uncertainty Inflation NHS Crime rates (feel free to […]

Stick or Twist.

Four i 494 StickorTwist Article

Perhaps my taste is eclectic, or maybe I’m easily persuaded, but either way the last two concerts I’ve seen live are Barry Manilow in Las Vegas and Robert Plant in Sicily. They couldn’t be more contrasting. Manilow: Performance number 87 in a closed theatre in a soulless hotel, 3 “costume” changes, free glow sticks for […]

Unlocking success: two new Leadership Groups launching this September.

In the world of estate agency, staying ahead of the curve is a necessity. That’s why we are thrilled to announce not one, but two new Leadership Groups launching this September. These aren’t just your average meetings; they’re exclusive gatherings designed to connect like-minded individuals with trailblazers in the field. If you’ve been searching for […]

Goodbye Bob, and thank you.

Four i 493 GoodbyeBob Article

Last week I attended the funeral of Bob Battye, a much loved friend and mentor. I met Bob 30 years ago when we both trialled a business mentoring/development programme, we hit it off immediately, and Bob subsequently became Chair of a Group I still belong to today (I take my own medicine). We met hundreds […]

Three key principles to future-proof your estate agency business

There are three key principles to help propel your business to new heights and secure your position as the go-to agency in your area. Incorporate artificial intelligence In the digital age, incorporating artificial intelligence into your estate agency is no longer an option, but a necessity. AI-powered technologies will revolutionise your business. AI can help […]

Spot the difference.

Four i 492 CSpottheDifference Article

On X/Twitter, Derek Guy (@dieworkwear) showed these two shoes. One pair costs $150 and the other $1,285. Can you tell which is which? I bet half of you get it wrong (I did). And that highlights a big issue for many of us. To read the rest of this newsletter please click here. Join over […]

The most valuable currency.

Four i 491 Currency Article

Most of us know about Pavlov’s experiments with dogs where he used a bell to implant an associative memory (in very simple terms, the dog associated the sound of the bell with food, and would salivate in anticipation of it being served). Reading more deeply about Pavlov recently, I became aware of some of his […]