In his bestselling book ‘Purple Cow’, Seth Godin makes a point every leader would do well to properly consider: “If you can’t state your position in eight words, you don’t have a position.” Of course, brevity isn’t the only thing required, these eight words must do three things: Be relevant to the audience Be different […]
Grab a piece of paper and create four columns. In the first column write down every reason why a client should select you. Make sure you include the way you deliver the service as well as the products/services. Include price, payment terms, warranties and anything else financial. Add the personal touches, the things your people […]
In General David Petraeus and Andrew Roberts incredibly well researched book, ‘Conflict – The Evolution of Warfare from 1945 to Ukraine’, the authors state that successful strategic leadership can transform even the most seriously disadvantageous situations for the better; however, when it fails, it can turn likely victory into certain defeat. They contest, and who am […]
I was at a League 2 football game recently and just prior to the match starting, asked someone in our group, (who knows far more about this division than I will ever do), what the capacity of the ground is. “27,000” he replied. I turned to him, (thinking he was winding me up given that […]
Leading a business is often compared to being the conductor of an orchestra. You need to be one step ahead all the time, making sure that every part of the organisation knows what to do, when, and how. Whilst this analogy has been helpful, I feel it’s outdated for many companies – and offer an […]
What do the following all have in common? Anne Shirley Batman Carrie Willow David Copperfield Estella Havisham Frodo Baggins Gideon Smeed Han Solo James Bond Klaus Baudelaire Lisbeth Salander Mary Lennox Nell Trent Oliver Twist Pippi Longstocking Robin Superman Tom Hagan Violet Baudelaire Wolverine Yuri Zhivago To read the rest of this newsletter please click […]
We asked twenty of the very best estate agents in the country what actions they were currently taking in this period of uncertainty. The topics covered include business generation, marketing communications, cash flow management, KPIs, AI, automation, innovation, people and much more. Their answers have been collated and will be published in time for EA […]
Mike Clare founded Dreams with £20,000, and twenty years later sold it for £222million. He will share how he built his business to be the biggest in its sector at EA Masters* on 7th November, and his fascinating lessons are applicable to all businesses. Take this very simple one for example. To read the rest […]
Everything is connected. To some extent or another all goods and services compete, partner, substitute, enhance, as everyone is after a bigger “share of wallet” . For example, a few years ago we researched the dentistry sector. Our starting point was that dentists compete geographically with each other – and this is the case. But […]
There’s a lot going on in the world. Here’s a selection, in no order of anything: Ukraine School buildings Strikes Unseasonal weather Global warming Brexit Interest rates Working from home Covid returning Cost of living Mental or emotional health Property prices Global supply chain Cyber security Political uncertainty Inflation NHS Crime rates (feel free to […]