Pavlovian Circle.

Four i 490 Circles Article

Most of us know about Pavlov’s experiments with dogs where he used a bell to implant an associative memory (in very simple terms, the dog associated the sound of the bell with food, and would salivate in anticipation of it being served). Reading more deeply about Pavlov recently, I became aware of some of his […]

Tom’s Lists.

Four i 489 Toms Lists Article

One of Tom Peters’ clever techniques is to distill concepts into lists of two. Using this, here’s how I see things right now. To read the rest of this newsletter please click here. Join over 6,000 property professionals, including leading estate and letting agents and receive information, insight, ideas and inspiration (four-i) from top estate […]

Weeding.

Four i 488 Weeding Article

Whilst I love sitting in the garden, I’m not a gardener, but that said my personal philosophy is based on natural laws and hence take an interest in how things grow, flourish, wither and die. That’s how I came to read a blog post in ‘The Garden Continuum’ where Monique Allen described “How to weed […]

Resilience

Four i 487 Resilience Article

In business, the path to success is often filled with both triumphs and tribulations. While the highs are undoubtedly exhilarating, it’s during the tough times that the true mettle of a business owner is tested. Economic downturns, unexpected crises, and unforeseen challenges can rattle even the most experienced. However, it is in these moments of […]

Bigger, Better Bets.

Four i 486 BiggerBetterBets Article

At our recent All Members event, Josh Phegan quoted Ruth Porat, the CFO of Alphabet (owners of Google): “You can’t costcut your way to greatness.” Josh added, “But you can reallocate to bigger, better bets.” In testing economic times, it’s tempting to slow things down, defer investment, cut marketing, training, and other lines on the […]

The MEEP.

Four i 4845 Meep Article

We adjust significantly depending on expectation/experience. Travelling to South Wales a couple of weeks ago, the two carriage train was rammed before it pulled into my station. Over two hours later and still standing, surrounded by others similarly having to accept just how poor our transport network is, I eventually got a seat. It was […]

Halftime.

Four i 484 Halftime Article

In many competitive sports, one team is usually looking forward to halftime more than another. It’s an opportunity to take stock, impart observations, give feedback, and change things. The same is true for business. What will your team talk sound like? Here are three options to consider. To read the rest of this newsletter please […]

The Turing test.

Four i 483 Turing Article

On our EA MasterPlan roadshows*, Anton Babkov of Rex software, (without doubt one of best CRM’s for residential estate agency), is speaking about AI and the real impact it’s having, and is going to have, on property marketing and the whole process of selling, buying, letting and renting homes. He references the Turing test, (which […]

To the top of the pyramid.

Four i 482 Pyramid Article

This week we’re on the road to bring the EA MasterPlan to Edinburgh, Leeds and Silverstone, and then again next week when we visit Cardiff and Southampton. The EA MasterPlan is a distillation of best practice in estate agency, drawn in particular from those businesses exceeding £1m revenue per office, (some exceeding £3m). One of […]

Mitigating risk.

Four i 481 MitigatingRisk Article

Consciously or not, every decision we make comes with risk. Whether to continue reading this, and waste three and half minutes, or stop here and miss out on a valuable insight? Catch the 08.23 and arrive early, or hope that the 08.55 isn’t delayed and have an extra twenty minutes over breakfast with the family? […]