At our recent All Members event, Josh Phegan quoted Ruth Porat, the CFO of Alphabet (owners of Google): “You can’t costcut your way to greatness.” Josh added, “But you can reallocate to bigger, better bets.” In testing economic times, it’s tempting to slow things down, defer investment, cut marketing, training, and other lines on the […]

We adjust significantly depending on expectation/experience. Travelling to South Wales a couple of weeks ago, the two carriage train was rammed before it pulled into my station. Over two hours later and still standing, surrounded by others similarly having to accept just how poor our transport network is, I eventually got a seat. It was […]

In many competitive sports, one team is usually looking forward to halftime more than another. It’s an opportunity to take stock, impart observations, give feedback, and change things. The same is true for business. What will your team talk sound like? Here are three options to consider. To read the rest of this newsletter please […]

On our EA MasterPlan roadshows*, Anton Babkov of Rex software, (without doubt one of best CRM’s for residential estate agency), is speaking about AI and the real impact it’s having, and is going to have, on property marketing and the whole process of selling, buying, letting and renting homes. He references the Turing test, (which […]

This week we’re on the road to bring the EA MasterPlan to Edinburgh, Leeds and Silverstone, and then again next week when we visit Cardiff and Southampton. The EA MasterPlan is a distillation of best practice in estate agency, drawn in particular from those businesses exceeding £1m revenue per office, (some exceeding £3m). One of […]

Consciously or not, every decision we make comes with risk. Whether to continue reading this, and waste three and half minutes, or stop here and miss out on a valuable insight? Catch the 08.23 and arrive early, or hope that the 08.55 isn’t delayed and have an extra twenty minutes over breakfast with the family? […]

The vast majority of businesses are being run to a plan first designed by Pierre Samuel du Pont de Nemours in 1799. To be fair, it was highly effective then, leading to the creation of the DuPont company – but would it work as well today? In 1992, Peter Drucker, regarded by many as the […]

We welcomed the return of marketing genius Grant Leboff to two of our Leadership Group meetings this month and, as he’s done for a decade or more, we were all caused to be uncomfortable as our beliefs were challenged. Right from the start he posed a great question: “Is it a marketing challenge or a […]

In his excellent book, ‘Business Recoded’, longtime Property Academy speaker Peter Fisk asks a series of questions, (which I’ve added to and adapted), to cause you to note whether your focus is appropriate. Note: These 10 questions might be an uncomfortable exercise for many people, so prepare to be concerned. To read the rest of this […]

At our BlueSkyLA event a few weeks ago, we were joined by Matthew Luhn, originally an animator on The Simpsons who went on to create stories and characters for Toy Story, Monsters INC, Up, Ratatouille and many more of our favourite, animated films. In addition to delivering a brilliant workshop on how to tell stories […]