In his bestselling book ‘Purple Cow’, Seth Godin makes a point every leader would do well to properly consider:
“If you can’t state your position in eight words, you don’t have a position.”
Of course, brevity isn’t the only thing required, these eight words must do three things:
- Be relevant to the audience
- Be different to anyone else’s eight words
- Excite and provoke interest
And that’s really hard.
But there’s a good way to get started, that’s worked for many companies, including ours, and that you might like to try.
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