Speaking to our members last week, marketing guru Grant Leboff stated:
“You cannot have a brand that stands for nothing and is attractive.”
Think about the brands that really stand out from the pack, not only in their sector but across all industries: here’s 10 on my list (feel free to add your own)
- Apple
- BBC
- Coca Cola
- Disney
- John Lewis
- Moneypenny
- National Trust
- Nike
-
Virgin
They each stand for something far more than their products and services – this is my interpretation:
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