Speaking to our members last week, marketing guru Grant Leboff stated:

“You cannot have a brand that stands for nothing and is attractive.”

Think about the brands that really stand out from the pack, not only in their sector but across all industries: here’s 10 on my list (feel free to add your own)

  • Apple
  • BBC
  • Coca Cola
  • Disney
  • Facebook
  • John Lewis
  • Moneypenny
  • National Trust
  • Nike
  • Virgin

They each stand for something far more than their products and services – this is my interpretation:

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