Understandably there’s been a lot of time and effort invested in changing business models, systems, processes, people, marketing… pretty much everything, as a consequence of the pandemic.

This will continue as the next normal becomes clearer and closer – (we’re not there yet, we’re still in the awkward bit in the middle) – but whatever the future brings there’s much that will continue from the old normal and one set of things in particular that should always be kept front of mind when considering making a change.

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