Property Academy speaker, author and award winning marketer Grant Leboff, made a provocative statement last week: “Covid 19 changes nothing” – (I wonder if you’re having a similar reaction to that of the audience on the webinar?) – after a pause he then added, “it accelerates everything.”

I’m sure many of you could cite examples that shoot this statement down however for me the only word I’d change is “nothing” – “Covid 19 changes some things, it accelerates everything” – but that wouldn’t be as attention grabbing.

So what, you might be thinking – well let me share with you why I think this insight is profound and helpful.

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