Coming second.

fouri 541 ComingSecond Article

I can’t recall ever seeing an unhappy gold medallist at the Olympics. Not one. But that’s not true of those receiving silver – and the range of responses from those on the second position of the podium, from complete joy to borderline despair, seems much wider than those who achieved bronze. It got me thinking […]

Rules – Conformers, Breakers & Makers.

fouri 540 Rules Article

Mary Quant is quoted as saying: “Rules are invented for lazy people who don’t want to think for themselves.” Whilst this might be true, I think there are several different types of people who can be identified by their approach to rules, and it’s worth understanding which ones you wish to work with. To read […]

Paradigms

fouri 539 Paradigms Article

There is a traditional or conventional way to see things. Then there’s your personal viewpoint. There’s also a majority point of view. And a minority. But none are right. To read the rest of this newsletter please click here. Join over 6,000 property professionals, including leading estate and letting agents and receive information, insight, ideas […]

Better copy.

fouri 538 BetterCopy Article

“Most people are other people. Their thoughts are someone else’s opinions, Their lives a mimicry, Their passions a quotation.” Oscar Wilde (De Profundis 1905) Sadly, nearly 120 years later, this feels even more so the case. Indeed, is anything original today? To read the rest of this newsletter please click here. Join over 6,000 property […]

Facts, Fiction, Lies, (or let us suppose).

fouri 537 FactFictionLies Article

It’s desperately sad how so much that is published, both online and in broadcast media, isn’t true. I’m not just referring to politics, although it’s the cesspit from which much of the practice of lying emanates, but maybe even the majority of communications you and I will receive today will be untrue. For this reason, I frequently […]

Lessons from on the road.

fouri 536 Roadshow Article

Last month we did five events in two weeks, travelling between Glasgow, Manchester, Bristol, Cambridge and London. It was a gruelling schedule, but the feedback from the 557 people who attended and the wonderful sponsors who made it financially possible, made it very worthwhile. We learned/were reminded of many things, including these five: To read […]

Let them eat cake.

fouri 535 Cakes Article

We ran a series of roadshows over the last couple of weeks, finishing in Cambridge at a very smart country club venue. Thanks to our brilliant events team, as always, the venue was first class, the staging and AV were all set up in advance of our arrival, but something I wasn’t expecting to see […]

VAR.

fouri 534 VAR Article

Without fail, every single week, social media is filled with football fans complaining about VAR. And with good reason. In the Premier League the average delay in play due to a review is reported as being 70 seconds which kills the joy of the moment, and worse the decision is all too frequently incorrect. Which […]

Purpose and relevance.

Q. What’s the thread that links: Duran Duran – Notorious Madonna – Like a Virgin Sister Sledge – We are Family David Bowie – Let’s Dance Daft Punk – Get Lucky Chic – Good Times INXS – Original Sin Diana Ross – I’m Coming Out Steve Winwood – Higher Love Grace Jones – Inside Story […]

The Beaches.

fouri 532 TheBeaches Article

Last week I listened to a BBC Radio 4 documentary about the D Day beach landings.* Christian Dunn, who is a professor of wetland science at Bangor University, reenacted a mission that whilst much less known, ranks up there in importance with Alan Turing and his colleagues breaking the enigma code. It’s not just a brilliant […]