Last week, at one of our Leadership Group* meetings, a member posed a question about a new service she was considering introducing.

Using our tried and tested diagnostic process, it became very clear that this new initiative would require:

  • Significant capital
  • Considerable executive time, in particular identifying and recruiting the right leader and team
  • A high level of compliance due to the amount of regulatory issues

It was also identified that the likely return on investment from the new service would be low margin/no margin.

The idea was destined to be spiked, not even filed in “Not Doing Now” but in the “Never Doing Now” folder, it looked like a non-starter.

But the decision was taken to pursue it – and several others in that Group will be doing so as well.

Why?

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