four-i Newsletter Issue 538

Better copy. “Most people are other people. Their thoughts are someone else’s opinions, Their lives a mimicry, Their passions a quotation.” Oscar Wilde (De Profundis 1905) Sadly, nearly 120 years later, this feels even more so the case. Indeed, is anything original today? I don’t believe it is. Originality doesn’t exist any more, well hardly […]

Dare to Win.

Four i 526 DareToWin Article

According to census and other data sources there were 203,000 people in the UK in 1871 whose stated profession was blacksmith. Today, in 2024, that number has declined to 1,095. It’s very easy with hindsight to appreciate why this happened, but it wasn’t at the time. You see, whilst the motor car can be identified […]

four-i Newsletter Issue 526

Dare to Win. According to census and other data sources there were 203,000 people in the UK in 1871 whose stated profession was blacksmith. Today, in 2024, that number has declined to 1,095. It’s very easy with hindsight to appreciate why this happened, but it wasn’t at the time. You see, whilst the motor car […]

A traditional paradigm shift.

Four i 519 JoSwash Article

“What do each of you want to be when you grow up?” my mother asked my two brothers and I one morning at breakfast. I was 9, and my brothers 7 and 5. I can’t remember how Simon (middle brother) and I replied, but Jeremy exclaimed: “I want to be King” to which my mother […]

four-i Newsletter Issue 519

A traditional paradigm shift. “What do each of you want to be when you grow up?” my mother asked my two brothers and I one morning at breakfast. I was 9, and my brothers 7 and 5. I can’t remember how Simon (middle brother) and I replied, but Jeremy exclaimed: “I want to be King” […]

Target audience.

Four i 513 TargetAudience

Some years ago, I went to see my Mum at her home in Sussex. The previous time I’d visited, she complained that her hearing wasn’t as good as it used to be, (albeit it still works remarkably well some years later if I say the wrong thing!), so when my car crunched over her gravel […]

four-i Newsletter Issue 513

Target audience. Some years ago, I went to see my Mum at her home in Sussex. The previous time I’d visited, she complained that her hearing wasn’t as good as it used to be, (albeit it still works remarkably well some years later if I say the wrong thing!), so when my car crunched over […]

Trapped nerve.

Four i 510 TrappedNerve Article

I’m seeing a specialist physiotherapist for treatment to my left hand. You see, I had a trapped nerve, and this has led to losing over 80% of my strength in my hand with my little finger having almost no feeling at all. It took less than 3 months for one nerve to significantly disable one […]

four-i Newsletter Issue 510

Trapped nerve. I’m seeing a specialist physiotherapist for treatment to my left hand. You see, I had a trapped nerve, and this has led to losing over 80% of my strength in my hand with my little finger having almost no feeling at all. It took less than 3 months for one nerve to significantly […]

Fast.

Four i 473 Fast Article

Before anyone says: “It’s not healthy for many people”, “That’s poor advice for lots of folk”, “You’re not medically qualified” – I know. I’m not reporting on my 2×70 hour fasts for medical reasons. Or even for fat loss, even though I’ve dropped 8.4kg in 7 weeks. No, I want to share what I learned […]