Four i 382 Connections Article

Whilst I love a lot of tech, for me there are some things I prefer that are old school. Books rather than a kindle for example, and definitely notebooks over a tablet. A key reason is the joy of rediscovery – opening a notebook from almost a decade ago and randomly being reminded of insights […]

Take a Stand.

Four i 381 Stand Article

Speaking to our members last week, marketing guru Grant Leboff stated: “You cannot have a brand that stands for nothing and is attractive.” Think about the brands that really stand out from the pack, not only in their sector but across all industries: here’s 10 on my list (feel free to add your own) Apple […]


Four i 380 Free Article

I’m not a fan of free stuff, never have been. When I see the word I’m instantly on alert, suspicious as to what the catch will be. However, in this ever changing world we live in, “FREE” has become an expectation for many things and for many people. I recently realised that I needed to […]

Indivisible Plan.

Four i 379 Indivisible Article

As the chart highlights, it’s a myth that each generation does better than the one before – indeed, for the first time since WW2, over half of all people in the US aged 35 are earning less than their parents were at the same age. According to the average age of a first time […]

Play Stupid Games, Win Stupid Prizes.

Four i 378 Prizes Article

Josh Phegan, my very good friend, (and, in my opinion, Australia’s number one real estate coach by any measurement), shared his AREC 2021 slide deck with me on Saturday and amongst a ton of new material was this quote: “Play Stupid Games, Win Stupid Prizes.”  It caused me to recall advice I offered our members […]

More Freakonomics?

Four i 377 Freakonomics Article

In their 2005 book, ‘Freakonomics’, Stephen Dubner and Steven Levitt, highlighted several major unintended consequences when changes in one aspect of life impacted on others. One example, that has been much debated since, is the correlation of the change in abortion laws and the dramatic fall in crime rates two decades later. I was shocked […]

In Roger we trust.

Four i 376 Roger Article

Since our inception, members have received a regular economic outlook/forecast from one of our trusted advisors, behavioural economist, Roger Martin-Fagg. Roger’s record is extraordinary. He’s called the results of the last three general elections and both the Trump and Biden victories months ahead of polling day. In 20 years he’s identified each recession/depression and recovery, […]

Pitching to win.

Four i 375 Pitching to Win Article

David Kean, bestselling author of ‘Pitching to Win’ and ‘How Not to Come Second’ built his reputation over many years as Campaign magazine’s “most valuable new business operator.” In simple terms, if you were in marketing and had a big pitch that you desperately wanted to win, then David was your man for the job. […]


Four i 374 Best Article

The Best Companies to work for list was published last week and I’m still experiencing a mix of wonderful emotions to see three of our members win the highest 3* rating. Just 205 firms from 2.8 million active companies in the UK were awarded this accolade. Because I know the leaders of these companies very […]

Cutlure change.

Four i 373 Culture Change Article

David Smith, one of our outstanding Group Chairs, is also a keynote speaker at many major business events. Last week I heard him describe how ASDA went from £1 billion profit to £1 billion debt in 12 months and then what David and other members of the turnaround team did to get the business back […]