Slugs, Bunnies, Tigers & Owls.

Four i 517 Quadrant Article

I was 19 when I had my first “management” role. I was promoted from Sales Negotiator to manage a branch of Samuel Rains & Son estate agents (soon after to merge and become Reeds Rains). Was I the full article? – no way, I was far from that. But did the gamble pay off for […]

Lettings & Property Management Group With David Abbott

Calling all property managers and lettings professionals! Elevate your pricing game with insights from expert David Abbott. Join us on March 21st for an enriching group session hosted by Dawson’s in Swansea. Chaired by Richard Palfreeman, our Lettings and Property Management Group will take part in David’s fascinating session titled How To Price Your Platypus. […]

3C Leadership

Four i 516 3CLeadership Article

Jane Fraser is an inspiration to many people, and should be to many more. Hailing from St Andrews Scotland, and graduating from both Cambridge and Harvard, today she’s the first female CEO of a major US bank (Citigroup), whose global network enables the movement of the equivalent of Germany’s GDP each day across borders, currencies and asset […]

Growth.

Four i 515 Growth Article

For the past five years or so, many businesses have had one agenda item at their meetings – ‘Survival’. Now however, with improved conditions and renewed confidence, ‘Growth’ is the key focus. Whilst this is most welcome, and exciting, and above all a relief from the short term thinking of the past half decade, I’ve […]

SIEMARR

Four i 514 SIEMARR Article

Recently, I’ve observed several leaders who were frustrated by the lack of results they were getting from their efforts to coach members of their team. The problem wasn’t with the individuals, it was the failure to use perhaps the most important model when coaching, one introduced to me by the late, (great), business coach Ed […]

Target audience.

Four i 513 TargetAudience

Some years ago, I went to see my Mum at her home in Sussex. The previous time I’d visited, she complained that her hearing wasn’t as good as it used to be, (albeit it still works remarkably well some years later if I say the wrong thing!), so when my car crunched over her gravel […]

What if your marketing worked?

Four i 512 Drucker Article

Peter Drucker is attributed with saying: “….but the aim of marketing is to make selling superfluous.” If he’s correct, then could it be that the cost of sales is actually a charge marketing should incur, and if so, then what if that investment was rechanneled into marketing communications in the first place? In other words, […]

Thunderbirds.

Four i 511 Thunderbirds Article

I was borderline obsessed with Thunderbirds when I was a kid. I had Thunderbird curtains in my bedroom, Thunderbird PJs, and my toy box was crammed with everything from Thunderbird magazines to plastic models. Recently, Thunderbirds have returned to my life via social media (and probably posting this will boost even more reels!), and I’ve noticed […]

Trapped nerve.

Four i 510 TrappedNerve Article

I’m seeing a specialist physiotherapist for treatment to my left hand. You see, I had a trapped nerve, and this has led to losing over 80% of my strength in my hand with my little finger having almost no feeling at all. It took less than 3 months for one nerve to significantly disable one […]

The Innovation Loop.

Four i 509 Innovation Article

Innovation has often been treated as something to do when the existing model begins to falter, or when markets dry up. This approach is no longer appropriate, indeed if it ever was. In conversation with Ian Preston, co-founder of Greenhouse OS, we identified that in order for this new CRM/Business Operating System to succeed, innovation […]