Shortly after the publication of his bestselling book, ‘Influence – Science & Practice’, Professor Robert Cialdini’s team asked us to help translate his “Principles of Persuasion” into a training programme for business.
Working directly with Bob and his team, we gained insights into how to leverage the likelihood of someone responding positively, and more to keep their commitment and actually deliver on their promise.
One of the tools is very much in evidence at this time of year, and maybe you’re unknowingly applying it already – but what if you were to learn how to use it all year round?
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