The Jaguar brand has received more attention and media coverage in the last few weeks than it managed in total over the last decade.

It seems that nearly everyone has an opinion, albeit most not favourable, regarding the new look, logo, dropping the “growler”, and adoption of a woke position.

But as is more often than not the case these days, judgement has been made before the jury has retired to vote.

Is that fair, or right?

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