New deal for Property Franchise Group winners

You are here because your business is one of 130 in the Property Franchise Group network that achieved a rating in the Best Estate Agent Guide.

Property Academy and Property Franchise Group have negotiated a special rate on the Best Estate Agent Guide licence.

You have until Sunday 25th March to register your interest in becoming a BEAG licensed member.




The Best Estate Agent Guide is a recognition scheme, awards ceremony and website that identifies and rates the top estate and letting agency branches in the country.

It is based on a whole of market assessment, in which the Property Academy supported by Rightmove, identifies and assesses over 25,000 estate and letting agency branches to create a tool that enables the consumer to find the best agents in the country.

The top 20% of branches in the country are listed on the Best Estate Agent Guide website.


The rating system is based on a combination of performance data and mystery shopping.

The data analysis exercise is carried out by Rightmove. For 2017/18, only those branches that scored in the top 40% were mystery shopped. The scores from the data analysis and mystery shopping exercise were combined to identify the top 20% of branches in the country.

We then further graded the top 20% to create three different ‘ratings’ – Exceptional (top 5%), Excellent (top 10%), Highly Rated (top 20%).

Your branch is one of 130 in the Property Franchise Group network that achieved a rating in the Best Estate Agent Guide.

It’s a phenomenal achievement!

The assessment has been carried out at no expense to you and your listing in the Best Estate Agent Guide is free of charge.

Should you wish to use your independently verified accreditation in your marketing messages to help you stand out from your competition, you are required to pay a licence fee. Please contact us for details.

The licence is valid until 23rd September 2018.




Licensed members are able to provide independently assessed proof of their high levels of customer service and performance.

You will be able to demonstrate that you’ve been assessed on both qualitative performance and quantitative customer experience criteria as part of a nation-wide exercise and found to be in the top 20% of branches in the UK by Property Academy with the support of Rightmove.

The Best Estate Agent Guide is promoted on – the number one property portal and the place where the UK’s sellers and landlords hang out right before they need your services.  The campaign is seen 2 million times per month.

1) Free Rightmove banner creative update

If you already advertise on Rightmove using the local and mobile home page banners, or use the featured agent package, Rightmove will update your banner design to include your winner’s mark free of charge. Simply get in touch with your Rightmove Rep. to request an updated design.

2) Best Estate Agent Guide Toolkit

The Property Academy will also provide you with access to a marketing toolkit to help you promote your success. The BEAG Toolkit is a password protected, online platform, where you can access various design templates and materials to help you market your achievement and gain competitive advantage.

Winner’s logos

We provide the official winner’s marks and BEAG logos in different formats that are suitable for use across all your marketing materials, together with a set of brand guidelines.

Only agents with a licence are allowed to promote their success and reproduce these marks on their own marketing materials such as own website, advertising in third party media, social media pages, point of sale materials, valuation presentation materials, etc.

3) Winner’s certificate

Official personalised certificate, available to download as a print-ready PDF and used in valuation packs as proof of your award-winning performance and/or to order professionally printed copies to frame and hang in your branch office.

Please note, print orders placed via the platform are fulfilled by Ravensworth. The cost of print is not included in the licence fee.

4) Enhanced listing on Best Estate Agent Guide website

This includes being boosted to the top of search results, the addition of your company logo, up to two photographs, a branch description and prominent call to action.

5) Branded, broadcast quality video

A high quality, consumer-facing video designed to explain the Best Estate Agent Guide supported by Property Academy and Rightmove and promote your success via the inclusion of your logo, branch location, rating and website address.

We invested heavily in this video to provide licensed agents with a highly professional tool to promote their success on their website and social media pages.

6) Print marketing templates

These include press releases, seasonal direct mail postcards, letters and flyers, Best Price Guide covers, window cards, posters and banners.

Press releases, Best Price Guide covers and A4/A3 window cards are available as free PDF downloads. Seasonal direct mail postcards, letters, flyers, posters and banners are available for an additional cost via Ravensworth.

7) Name and address data

When ordering direct mail items, you can either upload prospect name and address data that you hold, or purchase name and address data via the platform. You can define the audience you want to target using filters such as location, house type, house value, council tax band, length of residency and tenure.

The cost including the design template, print (on quality 350gsm card with your choice of gloss or matt lamination), address data and postage is less than the cost of a second-class stamp!

8) Professional email footer design

There are five email footer design templates that you can choose from – select a design template and submit your request. Ravensworth will be in touch to make arrangements to tailor your chosen template to include your brand colour, logo, website landing pages, memberships and affiliations (e.g. NAEA/ARLA), Social Media Links and of course your BEAG winner’s mark for a discounted rate of just £175 + VAT.


“We are now about 6 weeks into our Best Estate Agency Guide promotion.

To have a truly unusual (even unique) story to tell buyers, sellers, tenants and landlords is really exciting – particularly with the endorsement of a phenomenal brand like Rightmove.  There is SO much we are able to do to promote our achievement at absolutely no additional cost… Facebook, Twitter, website and e-newsletter promotion, email footers, newspaper advertising, window displays, Rightmove microsite, Featured Agent and Local Home Page adverts – the list goes on…and on…and on.

The marketing collateral (like customised videos, window cards, certificates, winners marks) and support by way of advice from Property Academy is totally first class and worth every penny of the licence fee.

Finally, the pride and excitement I have witnessed with the individuals in the relevant branches makes the whole thing worthwhile.”
Simon Bradbury, Thomas Morris


If you would like to purchase your mystery shop results, please complete the enquiry form on the Property Academy website, where you can also see further information about the mystery shop process and view a sample report.

To find out more about your performance in the data analysis part of the assessment, contact your Rightmove representative, who will be pleased to provide you with feedback at no cost.


You have until 25th March to express interest in becoming a BEAG licensed member.

On 26th March, Property Academy will send you a licence agreement for your signature and arrange payment, based on the total number of branches that expressed interest.

Once your payment has been received, we will send you your winner’s logos and enhance your listing on the Best Estate Agent Guide. We also require a high-resolution version of your logo and up to two images in order to complete the set up of your toolkit and enhance your listing on the Best Estate Agent Guide website.

We will also confirm details of those branches that have decided to proceed with Kate Toland, Marketing Director Property Franchise Group, who will make arrangements to implement the branding across the website and distribute collateral to those that have become members.

Your full toolkit, including video will be ready within 3 weeks of receipt of payment.

I hope you agree that this is a great opportunity to stand out from the competition and look forward to hearing from you.


PS Please respond by 25th March to express interest in becoming a licensed BEAG member.


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