We used the insight gathered from our annual home moving trends and landlord and tenant surveys, drawing on consumer opinions, expectations and experience during the home buying, selling and renting process, to map out a perfect customer journey and then commissioned an experienced market research company to design and conduct mystery shops.
We contacted the top 40% of sales and lettings branches in the country – provided to us by Rightmove following their analysis of
- Over 25,000 branches
- 1 million properties listed at any point in time
- 3 million transactions
- 50 million leads
- 3 billion property views
- 30,000 mystery shops
We conducted up to 6 mystery shops per branch, completing c. 30,000 mystery shops in total – the most comprehensive assessment of the UK property industry of its kind.
Find out how our mystery shoppers rated their experience of your company and access the check-list of questions to ensure a perfect customer experience.