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What do you do?

More often than not, after being introduced to someone and learning their name, the first question you ask (or are asked) is: “What do you do?” Conclusive proof, as if this is necessary, that to a great extent our work defines us – or at least many of us allow it to. On that basis […]

Business Virus

Discounting is an awful disease. More often than not it starts small and then quickly grows once the habit is formed. If it doesn’t kill your business it can cause serious damage. So why do so many companies do it? And what can you do to arrest it or better, not start it at all? […]

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Does your business have a clearly defined purpose? With a predicted shortage of talent across many industries, a c… https://t.co/jaLsbZILVr
April 13, 2021
Why do so many companies discount and is it really a good idea? This week's four-i explores why it's not and how i… https://t.co/CLmUL7I7hG
April 6, 2021

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