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The Absence of Certainty.

I had a chat with Tony, my 92 year old Stepfather last week and when I asked him how he was doing he replied: “I’m bored of all this now. It’s the lack of an end date that’s so frustrating.” My first thought was his response could have come straight from the twitter account, @soverybritish […]

Marketing Warfare

In conversation with Ben Brain of Hannells last week I recalled a book I first read 30 years ago: ‘Marketing Warfare’ by Al Ries and Jack Trout. For certain it didn’t win any prizes for the quality of writing but the content, primarily based on Carl von Clausewitz (my favourite Prussian General) book ‘On War’ […]

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