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Top Gun.

It’s a contender for “Cheesiest film of the 80’s” – and there’s serious competition to the original Top Gun for that accolade. I doubt however, that any film in this decade will get anywhere close to Top Gun: Maverick – it’s like a strong emmental on top of a burger, a runny brie with grapes, […]

A single strategy

We took Alistair Campbell’s process from his book ‘Winners’ and added to it to create our POST model: Purpose Objective Strategy Tactics Note that only Tactics are pluralised – we believe there should only be one Purpose, one Objective, and one Strategy. Right now, we’re seeing a lot of businesses confusing Strategy and Tactics…and that […]

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