Favourite places.

We all have our favourite places.

My restaurant selection includes Findlerhof Zermatt, Club 55 St Tropez, and a new one, Boheme Chester.

As for bookshops I’ll pick Daunt Marylebone, Elliot Bay Seattle, and Blackwell’s Oxford.

And for art galleries, my choices would be Hubert Gallery New York, Peggy Guggenheim Venice, and Hockney 1853 gallery Salts Mill, Bradford

They’re all incredibly different, and yet have one thing in common that’s so powerful.

A sense of place.
They’re all spot on for where they are.
They fit, they work – they feel right.

This is really hard to replicate – which is why as a general rule, the bigger a business gets, the poorer the customer experience.

If you’re expanding your business into new locations, ask yourself, “How will we fit in here?”

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