4i Newsletter Masthead 518

Subtractive change.

Four i 518 Subtractivechange

For many people and businesses, the tendency is to improve by addition.

Additional features, extra services, more capacity, enlarged facilities…

But might subtraction work as well, or better?

What if your phone had less apps, would it be easier to navigate?

If people were trusted to be able to count to 25/30, would there be any need for holiday accounting?

Whilst Waze is popular with many drivers, is the 30 seconds gained by coming off a motorway junction only to rejoin it at the same roundabout worth it?

When seeking improvement, rather than just asking: “What more can we do?” perhaps also consider, “How can we replace/reduce/eliminate to make it go faster/better/cheaper?”


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